Archive for the ‘SEO (Search Engine Optimisation)’ category

BrightonSEO September 2014

September 16th, 2014

Random notes from the latest Brighton SEO conference

These notes are for me only and not a reflection of the speakers presentations

Programmatic Content: Is this the future of content – Dipesh Pattni

  • ARC Audience Relevant Compelling
  • Resurface the good content
  • Content journeys are the future
  • Related content based on tagging
  • Ascertain which content is working
  • Tag it and use a database to serve
  • Cookie the visitor
  • Segment the audience
  • Then resurface the content

How to get your boss to care about canonical tags – Dan Patmore (Argos lover)

Work out what products people are looking at and make sure they are higher in categories and search

Cannibalisation – Jon Earnshaw

  • Give the page authority by making using internam links
  • Subdomain conflict problems
  • International content issues
  • Semantic flux
  • Watch for sister sites
  • All product pages descriptions when mentioning the brand should link to that brand page

Advertising Analysis – Alexandra Tachalova

http://www.slideshare.net/SEMrush/brightonseo-presentation-advertising-analysis-beyond-numbers

  • Emotion triggers
  • Value
  • Trust
  • Up to 70% best discount
  • Create urgency and instant gratification
  • Trend setting
  • Must have
  • Best selling brands
  • Shop the way you want to
  • Online exclusive
  • Shop with confidence

Effective Visits – Lukasz Zelezny

  • Remove the bounces to show effective visits
  • effective visit is more powerful when spotting trends
  • Brand 24
  • Searchmetrics
  • Semrush
  • Analytics canvas
  • Site Catalyst
  • On page Moz

Quickfire takeaways

  • Create data from data to create new content
  • Idea walls to join two ideas to create a new one
  • XML sitemaps can be pasted nto excel
  • Commentate on your niche
  • Take the data from searchmetrics and Semrush – de dupe – optimize each page for the keyword it already ranks for.
  • Take all cx emails from cx who have not bought in a year and add email addresses to a custom audience in facebook – set up campaign – Facebook will build a lookalike adience
  • Feedback Army
  • Have multiple sites in webmaster tools based on the individual top level categories. i.e www.example.com/dresses and www.example.com/shoes
  • bit.ly/seocurate
  • bit.ly/Brighton2014

Link Building Tutorial

December 23rd, 2009

Many website owners feel left out in the cold when their website goes live.

Weeks of development and copywriting have gone into their website and having installed Google analytics realise no one is seeing their new creation.

There are many things to ensure good ranking in the SERPS (Search Engine Result Pages.)

This post relates to just one aspect of SEO (Search Engine Optimisation) – Link building.

The facts

  • Links are important for good ranking
  • Links believe it or not also bring traffic!!
  • Links can have different weights
  • You cannot distinguish between a paid link or a free link
  • You do not necessarily need hundreds

Step 1

First you need to dig out your list of keywords and phrases you compiled when creating your website. If you do not have a list, you need one now. Make sure the key phrases you wish to rank for are in the copy of the website and titles of the page.

To clarify when I say titles I mean the content within the <title> tag.

Next, draw up a list of people who will link to you. This may be other websites you own. Linked In profiles, Facebook, The designer who made your website. Now if its possible you need to build anchor text.

e.g. a link to www.jonlloyd.co.uk should not look like www.jonlloyd.co.uk if you wish to rank for your key phrases.

The example above is made from the code below

<a href =”http://www.jonlloyd.co.uk”>www.jonlloyd.co.uk</a>

Ideally if one of your key phrases was Search Engine Optimisation the following would be better:

<a href =”http://www.jonlloyd.co.uk”>Search Engine Optimisation</a>

You would also link to the most relevant page on the site for that keyword rather than homepage. For extra points the keyword/phrase you used should be present in the title tag.

This method is not always available to you, for instance you may only be able to enter a URL in Facebook

You should repeat the above for all of your key phrases evenly but giving weight to more of your important ones. Only have one link to your site for one key phrase in these type of positions – Do not stuff.

Step 2

Make sure you are listed in Google Local Search for your business.

Google Local

Get a link from your local chamber of commerce.

List your site at the local library’s Website if possible

Submit your site to DMOZ

http://www.dmoz.org/add.html

If you can, add your site to Yahoo Directory. Currently it is $300 per year but it is a highly authorative (is this a word) link

https://ecom.yahoo.com/dir/submit/intro/

Step 3

Write a 200-500 word article for each key phrase you have on your list. The article should sell your services. It should include 3-4 links of your key phrase as anchor text to the correct page on your site.

Submit these articles to sites like

EzineArticles, GoArticles, iSnare, Digg

Step 4

Reciprocal links. Now you could argue that reciprocal linking does nothing for SEO as Google tends to give these links a very low score. However, they will give you traffic.

Reciprocal linking should be done with like minded websites ideally i.e. your competitors. What, I hear you cry no one would do that. Really, a wedding photographer in Scotland is highly unlikely to take a contract in Devon so why not have a reciprocal link arrangement.

Again keep thinking anchor text.

<a href =”www.weddingphotographer.co.uk”>Wedding Photography Devon</a>

Step 5

Ask and/or answer questions on Yahoo! Answers

http://answers.yahoo.com/

Set up a Squidoo Page to discuss new advancements in your field. Add links to expert web pages, along with a link back to your site.

www.squidoo.com

The above are just some ways to generate links to your site and ultimately increase your SERP ranking.

This list is by no means exhaustive and does reflect my thoughts and experiences in getting sites ranked well.

Maybe I will post a part two in the future.

If you cannot wait then by all means drop me a line and I will get your SEO back on track.

Feel free to add comments.